We invite you to KHiO to a search on sustainability, advertisement and business: The Greenwashers of the Year. The display springs from a collaboration between the Consumer Council and KHiO, based on an idea from the Consumer Council.
The display will take place at KHiO, place: the “Cathedral” date, Friday 17th June, at 4pm. The display is conceived as a lineup of student works, in a narrative itinerary across 4 thematic clusters. The guests are invited to look at the work, and discuss with the students.
The Greenwashers of the year, is conceived as an experimental first phase in which we emphasise visualisation: visualisation in advertisement and visualisation in a critical response to it. The contributions are from students in the first year of their MA at KHiO.
The objective is to ponder on how the visual approach to the use of sustainability arguments in advertisement, will influence how we think about the topic and discuss it. How can visualisation contribute to critical thinking, and not only to advertisement? See for yourself…
Welcome on the way home from work to vacations, or the last party before the summer break. After the lineup there will be a fashion show with the collections from the students of fashion and clothing who have passed their exam this year!
In a phase 2 of the Consumer Council’s focus on greenwashing, the reflections and experimental outcomes from the present phase 1 will be included.