Ida Falck Øien

Ida Falck Øien er utdannet ved Kunsthøgskolen i Bergen, avdeling Kunstakademiet og Kunsthøgskolen i Oslo, avdeling Design, Klær og Kostyme. Øien leverte i 2012 et utsmykningsoppdrag for KORO i form av bekledning for de ansatte ved Det odontologiske fakultet ved Universitetet i Bergen. I 2011 startet hun HAiKw/ http://www.haikwithus.com/ som er en samarbeidsplattform for klær og kunst i samarbeid med Siv Støldal og Harald Lunde Helgesen. Siden oppstarten har kollektivet hatt kunstnerisk opphold ved Rogaland Kunstsenter og Bergen Kunsthall og vært nominert til Söderbergs pris 2017. De har vist kleskolleksjoner jevnlig og stilt ut på blant annet Galleri Rod Bianco, Oslo, Galleri Format, Oslo og med Institute for New Feeling i Los Angeles samt gjennom samarbeid med kunstnere og akademikere på Wiels i Brussel, Trondheim Kunstmuseum og Arts Incubator i Chicago.

Research Fellow project
TRANSACTIONAL AESTHETICS - and so can you!

My proposed research project explores the transaction in the broadest sense of the word while rethinking the relationship between fashion and art. I will be looking at ways in which, through more participatory and experimental strategies, designers can encourage consumers to engage with textiles and clothing in a more considered way.

Through a series of cross-disciplinary projects, I will explore the relationship between the act of creating and the life of the object created – assembling a research matrix that covers the production, processes of transaction beyond the point of exchange. I am interested in the transaction as a portal for an object or a piece of clothing. Taking a well conducted design process for granted, how can the transaction itself become constructive as design research?

The meaning of the word transaction is the act of selling or buying something, a change of hands involving any combination of money, goods or services. It can be economic, relational, nonverbal, personal or conversational but always implies some kind of exchange. We do not know what the future of the field of commerce will be like as it moves organically under the influence of the economy, technology, human resources and unforeseen parameters. The way transactions are conceptualised in the fashion world can and should be rethought at this time. Simply producing items of clothing, marketing them and waiting for the costumers to come by the store is not the answer any longer. While big corporations are leading in the development of this field, the small companies and artisans risk being mere followers of ever new norms without any direction or will of their own. To strengthen collaborative practices in design is a good investment that may fit the small players well. Creating scalable methods for co-working across fields could benefit the field of design as well as the everyday audience-consumer.

Through collaborating with both other disciplines and the consumer, the aim is to develop a multi-disciplinary fashion practice that utilises the art-object qua fashion-garment as an interpretive device that opens out onto potentials for fashion to be re-framed and re-presented. By using a mix of corporate, emotional and advertising lingo and methods in a sort of test laboratory I will propose a series of alternative transaction scenarios for the future. Ownership, sharing economies, big data, sales psychology, theater in retail and currency will come into question. Notably a combination of high tech and low-fi methodology will be symptomatic for my research. The investigations will shed light on the underlying strategies and mechanisms that shape our needs and wants in a spending orientated culture.